Educational content to help you make informed decisions and care for your denim
Learn the proper techniques for washing denim to maintain colour, prevent shrinkage, and extend the life of your favourite jacket.
From casual weekends to smart-casual events, discover versatile ways to incorporate denim into your wardrobe year-round.
Understanding how a denim jacket should fit is essential. We break down measurements, styles, and what to look for when trying on.
Explore eco-friendly denim options and learn how to make environmentally conscious choices when building your wardrobe.
New to denim jackets? This comprehensive guide covers everything you need to know before making your first purchase.
From workwear staple to fashion icon—trace the evolution of the denim jacket from the 1880s to today.
Don't throw away damaged denim. Learn DIY techniques for fixing holes, replacing buttons, and restoring worn jackets.
Learn how to layer your denim jacket for year-round wear in Australia's varied climate, from mild winters to cool summer evenings.
Raw, selvedge, stretch, organic—demystify the different denim types and learn which is best for your needs.
Proper storage extends the life of your jacket. Learn the best practices for hanging, folding, and storing denim.